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Welcome to
The Marketing Lab

Exploring Marketing Practical Strategies and Marketing Theory

Why Search Engine Optimisation (SEO) is important for small business

Explore up-to-date SEO practices tailored for UK small businesses, from optimising for Google’s AI-driven search results and Core Web Vitals to leveraging voice search, accessibility, and sustainability for measurable growth.

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TikTok’s New AI Ad Tools for Small Businesses

TikTok has unveiled Insight Spotlight and Content Suite, two AI-driven features that hand small businesses big-brand ad power. Discover how trend data, creator-made videos and streamlined permissions can stretch your budget, lift engagement and sharpen targeting-plus quick tips for getting started today.

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Optimising for Google’s Search Generative Experience (SGE)

Learn how Google’s new Search Generative Experience (SGE) reshapes UK SEO. Get practical tips on content structure, schema markup, and keyword strategy to stay visible in AI-powered results.

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How to Design Fast, Inclusive Websites for UK Users

Discover essential strategies for creating responsive, fast, and accessible UK websites. Learn mobile-first design, WCAG 2.2 compliance, and inclusive UX tips to boost engagement and SEO.

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Why E-E-A-T suddenly matters even more

How to create copy that delights your readers and satisfies Google

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How Reading Businesses Can Boost Their Google Rankings: A Local SEO Guide

Beginner-friendly roadmap for Reading businesses to climb Google-optimise your profile, keywords, links and reviews to convert “near-me” searches into footfall.

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