Xander Strategies

How to Rank Locally on Google in 2025

A plumber in Winchester or a café in Reading can attract more customers by improving local SEO. We cover up-to-date tips: all aligned with 2025’s local ranking factors.

Best WordPress Page Builders for Beginners in 2025

Building your first WordPress site? We’ve reviewed the best page builders of 2025: Elementor, Divi, Beaver Builder, and Breakdance. Learn which tools are fastest, easiest, and most flexible for beginners seeking professional results without coding. Start designing confidently with our expert recommendations.

Understanding Vibe Marketing: What It Is, Why It Matters, and How to Use It

Vibe marketing focuses on crafting emotion-driven brand experiences using AI to amplify creativity. This guide explores how agencies can capture attention, evoke connection, and deliver campaigns that feel authentic and culturally in tune.

Why Search Engine Optimisation (SEO) is important for small business

Explore up-to-date SEO practices tailored for UK small businesses, from optimising for Google’s AI-driven search results and Core Web Vitals to leveraging voice search, accessibility, and sustainability for measurable growth.

TikTok’s New AI Ad Tools for Small Businesses

TikTok has unveiled Insight Spotlight and Content Suite, two AI-driven features that hand small businesses big-brand ad power. Discover how trend data, creator-made videos and streamlined permissions can stretch your budget, lift engagement and sharpen targeting-plus quick tips for getting started today.

Optimising for Google’s Search Generative Experience (SGE)

Learn how Google’s new Search Generative Experience (SGE) reshapes UK SEO. Get practical tips on content structure, schema markup, and keyword strategy to stay visible in AI-powered results.