Introduction
Building a website on WordPress? Choosing the right page builder can make all the difference in creating a professional, visually appealing, and functional site. With various options available, it’s important to understand each tool’s features, advantages, and limitations. This guide explores the top WordPress page builders, including their key features, pros, and cons.
Elementor
Elementor is one of the most popular WordPress page builders, offering a drag-and-drop interface that simplifies website creation. Whether you’re a beginner or a seasoned web developer, Elementor provides tools to craft stunning designs without coding.
Key Features:
- Real-time visual editor with drag-and-drop functionality.
- Extensive widget library with customisable elements.
- Theme builder for headers, footers, and dynamic pages.
- WooCommerce integration for e-commerce sites.
- Global styling options for consistent branding.
Pros:
- User-friendly and beginner-friendly interface.
- Rich library of pre-designed templates and blocks.
- Strong community support and frequent updates.
- The free version offers ample features for basic sites.
Cons:
- The pro version can be costly for advanced tools.
- It may slow down websites if not optimised.
- Advanced features require a learning curve.
Brizy

Brizy is a sleek and intuitive WordPress page builder designed for ease of use. Its drag-and-drop editor and stylish templates make it a favourite among users who want a hassle-free experience.
Key Features:
- Visual editor with drag-and-drop simplicity.
- Pre-made design blocks and full-page layouts.
- Integrated tools for marketing and lead generation.
- Responsive design controls for mobile optimisation.
- Global styling options for cohesive designs.
Pros:
- Ideal for beginners due to its simple interface.
- Cloud-based option for flexible hosting.
- Regular updates ensure fresh features.
Cons:
- Pro features like advanced integrations require a subscription.
- Limited support for third-party plugins.
Brix Builder
Brix Builder is a high-performance, developer-friendly WordPress page builder. Its focus on clean code and customisation appeals to users who want speed and flexibility.
Key Features:
- Advanced visual editor with dynamic controls.
- Responsive design tools with custom breakpoints.
- WooCommerce templates for online stores.
- Query Loop Builder for dynamic content.
- Optimised code for faster load times.
Pros:
- Excellent performance and clean coding standards.
- Robust customisation for experienced users.
- Actively developed with user feedback.
Cons:
- The steeper learning curve for non-developers.
- Limited third-party plugin compatibility.
Beaver Builder
Beaver Builder is known for its stability and reliability. Aimed at both beginners and developers, it offers powerful tools for creating custom websites with ease.
Key Features:
- Front-end visual editor with live previews.
- Pre-designed templates and modules for quick builds.
- Clean code compatible with all WordPress themes.
- Advanced features with Beaver Themer add-on.
Pros:
- Highly stable and reliable platform.
- Great documentation and support.
- Suitable for unlimited websites with any plan.
Cons:
- The interface may feel outdated compared to newer builders.
- Advanced features require additional purchases.
Divi
Divi is a feature-rich WordPress page builder that includes a theme and builder in one package. Its flexibility and powerful design tools make it a strong choice for creative users.
Key Features:
- Visual editor with drag-and-drop capabilities.
- A comprehensive library of templates and design elements.
- Built-in support for WooCommerce templates.
- Advanced global styling and theme-building options.
Pros:
- All-in-one package for theme and builder.
- Lifetime deal available for long-term savings.
- Ideal for advanced designs and dynamic content.
Cons:
- Overwhelming interface for new users.
- Requires optimisation for faster mobile performance.
- Can feel slow during complex editing tasks.
WP Bakery
WP Bakery, previously Visual Composer, is a long-standing WordPress page builder bundled with many themes. It’s a versatile option for users familiar with its front-end and back-end editing features.
Key Features:
- Dual editing modes: front-end and back-end.
- Large library of pre-designed content elements.
- Responsive controls for mobile-friendly designs.
- Grid builder for custom layouts.
Pros:
- Widely supported and included with many themes.
- Comprehensive content element library.
- Lifetime updates are available with a one-time payment.
Cons:
- Can feel clunky compared to modern builders.
- Resource-heavy and may slow site performance.
Visual Composer

Visual Composer is a flexible website builder that supports full-site editing, including headers, footers, and sidebars. It’s perfect for users who want an all-in-one design solution.
Key Features:
- Drag-and-drop editor with real-time editing.
- Visual Composer Hub offers 500+ templates and elements.
- Full theme-building capabilities.
- Integrated popup builder for advanced marketing.
Pros:
- Complete solution for full-site design.
- Extensive library of elements and templates.
- Regular updates keep the builder fresh.
Cons:
- Subscription-based pricing for premium features.
- The interface can be overwhelming for beginners.
Oxygen Builder
Oxygen Builder is a powerful tool for developers who want total control over their WordPress site’s design and functionality. It’s a theme replacement builder focused on performance.
Key Features:
- Replaces WordPress themes for lighter, faster sites.
- Advanced class-based design and global styles.
- Integration with dynamic data tools like ACF and Metabox.
- Built-in code editor for customisation.
Pros:
- Exceptional performance with optimised code.
- Perfect for developers and advanced users.
- Lifetime deal available for cost savings.
Cons:
- Not beginner-friendly; steep learning curve.
- The editor can be slow during setup.
- Limited WooCommerce support in the base plan.
Zion Builder
Zion Builder combines speed and flexibility, offering a lightweight option for building WordPress websites. It’s best for users who prioritise performance and customisation.
Key Features:
- Fast, responsive editor with live updates.
- Support for dynamic content and loop templates.
- Advanced theme builder for full-site editing.
- Free version with basic features for testing.
Pros:
- Lightweight and performance-focused.
- Lifetime deal for advanced features.
- Easy to save reusable sections and templates.
Cons:
- Buggy in some areas despite updates.
- Global styling can be unintuitive for beginners.
- Limited typography options in the free version.
Final Thought
Choosing the right WordPress page builder depends on your specific needs and expertise. Beginners might prefer the simplicity of Elementor or Brizy, while developers may lean toward the flexibility of Oxygen or Brix Builder. For those seeking reliability, Beaver Builder or WP Bakery are solid choices, while Divi and Visual Composer cater to users looking for all-in-one solutions.
Test out free versions or trials to find the builder that fits your workflow best. And if you’re building multiple sites, consider lifetime deals for maximum value.
As well as all other page builders, Xander Strategies specialises in premier Elementor website design services.